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Worth A Look...

Cultural and Heritage Tourism in the United States

Quad Cities Folklorico BalletThe U.S. Department of Commerce and the President’s Committee on the Arts and the Humanities recently released a joint report on the condition of cultural and heritage tourism in the United States. The Position Paper on Cultural & Heritage Tourism articulates a national strategy and provides a framework for the tourism, heritage, business, government, civic and cultural sectors to commit resources to sustaining and growing cultural and heritage tourism over the next five years. The U.S. Department of Commerce reported that, in 2004, there were more than 10.6 million overseas visitors who participated in cultural and heritage tourism activities while within the country.

To read the report, visit
www.nasaa-arts.org/artworks/cultural_heritage_tourism_paper.pdf

Accessibility and the Performing Arts

'Beyond the Ramp: Accessibility as an Organizational Asset'The Association of Performing Arts Presenters (Arts Presenters) recently released its first white paper on accessibility and the performing arts — Beyond the Ramp: Accessibility as an Organizational Asset, by Johanna Misey Boyer. The new publication, funded by MetLife Foundation, furthers the national dialogue on increasing cultural opportunities for people with disabilities and older adults. This population of audiences and artists is a growing area of importance for performing arts organizations.

Written to guide arts administrators who lead performing arts centers, festivals, community facilities and other professionals who work in the field, Beyond the Ramp demonstrates the power of these growing audiences with statistics, best practices, reference materials and accepted language to work effectively.

For a copy of Beyond the Ramp: Accessibility as an Organizational Asset, visit www.artspresenters.org/members/pdf/beyondtheramp.pdf.

Recommended Reading from Americans for the Arts

Americans for the Arts, a leading nonprofit organization working to advance the arts and arts education on a national level, offers a variety of available resources on topics ranging from serving youth through the arts to arts management. The following titles are recently recommended for individual artists or cultural organizations. Visit www.americansforthearts.org/bookstore for more information.

The Cultural Creatives: How 50 Million People are Changing the World
'The Cultural Creatives: How 50 Million People are Changing the World'In this landmark book, sociologist Paul Ray and psychologist Sherry Anderson draw upon 13 years of survey research studies on more than 100,000 Americans to reveal who the Cultural Creatives are and tell the fascinating story of their emergence over the last generation, using vivid examples and personal stories to describe their values and lifestyles.

Singing Our Praises: Case Studies in the Art of Evaluation
'Singing Our Praises: Case Studies in the Art of Evaluation'This text is designed to demystify evaluation by highlighting glowing examples of arts presenters who have used it to learn about their success. Through real-life stories, concrete tools, and techniques adapted from other fields, arts practitioners are trained to design their own evaluations in order to reveal the value of their arts programs.

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