A publication of the Iowa Arts Council, a division of the Iowa Department of Cultural Affairs.
Get in the game! There's still time to contribute questions to See America's Treasure
Hunt Game, which will be part of the 2005 tourism marketing campaign to promote
local cultural and historical treasures.
The Travel Industry Association of America's (TIA) international tourism marketing campaign, entitled See America, focused on America's Byways and All-American Roads in 2003 and on National Parks in 2004. TIA plans to expand its focus for 2005 to cultural and historical treasures. A key feature of the campaign will be a "micro-site" devoted to a See America's Treasure Hunt Game. Here people can choose to play the game by state or subject area. The result will be to highlight and raise awareness of each state's natural, cultural and historical treasures that together make that state a unique destination.
You are invited to help TIA create this game by submitting up to 10 questions that you believe would inspire travelers to visit your local cultural and historical treasures. TIA will select questions based on relevancy and appropriateness. For each question, TIA asks that you include three incorrect answers along with the correct answer. In addition, please provide a URL to a page on your Web site that highlights either the subject of the question or the correct answer.
Five Ways to Participate in See America's Treasures:
• Submit questions for the Treasure Hunt Game.
• Create a section on your Web site devoted to your state or city's cultural,
natural and historical treasures.
• Work with tourism organizations and other cultural and historical sites
on a self-guided walking tour map, itineraries or other materials for visitors
and give them to local businesses, arts and heritage groups and libraries for
distribution.
• Write a feature article for your newsletter, Web site or local newspaper
highlighting your cultural and historical treasures.
• Create a treasure hunt game for local radio stations during National Tourism
Week, May 7-15, 2005, highlighting cultural and historical treasures. The See
America Marketing Programs book on TIA's Web site has guidelines for developing
a See America's Treasure Hunt Game radio contest (page 12).
Visit http://www.nasaa-arts.org/artworks/treasure_hunt.shtml for complete details.