Place-based foods
:: Questions
and Answers
What is place-based food?
Why have place-based certification marks?
How
can I do my own food research?
Where can I buy place-based foods?
What is place-based food?
Place-based
foods have a unique taste that often has to do with an ecological
niche and/or the ethnic or regional heritage of their producers.
These are the foods that we seek out to eat locally when we
visit a particular place, purchase as souvenirs or gifts, or
hunt down in specialty shops. Food is not just about sustenance
~ we want foods that have a story.
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Why have place-based certification marks
In
1992 the European Union established
specific definitions for
“geographical indications” or GIs,
which focus on place of origin and
qualities that derive from that
place, e.g. climate and soil. The EU
did this to protect products from
misuse or imitation and to give
consumers reliable product
information.
Categorizing American foods in
European terms is difficult, confusing, and
possibly irrelevant, thanks to a
lack of time depth for most American
foods and because a different
relationship with food has developed
here than it has in Europe. Some
foods are easy to declare
place-based because they did
originate here or have been grown
here for decades (California wines)
and are tied to specific ethnic or
occupational groups,
processing/production methods, and
eating traditions (e.g. Minnesota
wild rice, New England lobsters,
Chesapeake blue crabs). But many
foods are identified with either a
specific origin or a particular
heritage and not both. For example,
a European PDO label means that a
food comes from a specific,
well-defined region, such as
Champagne
(the wine and the region) in France
or
Parmigiano-Reggiano cheese from
Parma and Reggio Emilia in Italy.
A PDO designation also implies
years, often centuries, of
traditional heritage, both in terms
of ethnicity or regional identity
and artisanship.
Because
geographic origin designations
developed due to particular historic and
economic conditions, heritage and
artisanship are implied but not
requirements of
protected
designation of origin (PDO) or geographical
indication (PGI)
criteria; they are part of the traditional
specialty guaranteed (TSG) indication.
These terms all
have legal consequences and protections that
differ from trademarks.
Trademarked American foods such as
Vidalia® onions from 20-county
region in Georgia
and
Idaho® potatoes
are certified as grown in a particular locale or
state. Both products claim that their taste is
derived from their place of origin; heritage and
artisanship are not relevant.
Yet the where as well as the how and
the why become are substantive
issues for growing and processing,
especially given the ways in which
definitions for appellation
and terroir, both of which
were once used to refer to wine exclusively, are
being increasingly tossed around.
Authenticity is
the underlying issue for all these efforts to
designate and describe place-based food
~
though authenticity means different things for
different groups. Is it really from a particular
region and does it taste a certain way because
of the soils, molds or bacteria, altitude,
humidity, air or water quality of that region?
Has a particular group prepared it in a certain
way from time immemorial
~ or at least as long
as anyone can remember? Did real
people and not faceless machines
create it? Is it uncontaminated by
antibiotics, hormones, or GMOs?
Various combinations of these
criteria combine to determine just
how “place-based” a particular food
is.
Most of the foods that Iowans and
others identify with Iowa fall into
four categories:
1).
those that are grown here, are artisan processed or prepared,
and have a heritage basis (pork tenderloins, Maasdam’s
sorghum syrup, rhubarb and dandelion wines from the Amana Colonies,
Meskwaki maple syrup, mettwurst, black walnuts, Muscatine melons,
and pawpaws);
2). those that are artisan processed
here and have a heritage basis that
relates to Iowa (Dutch letters, lefse, kolaches, Swedish
pancakes, kringla, aebleskivver,
and other ethnic dishes);
3). those that are grown and artisan
processed here but have no
substantive heritage basis (several
kinds of great salsa, cows’ milk and
goat milk cheese from Cresco and the
Goat Sisters, Java chickens and most
other heritage poultry, emerging
vineyards and wineries, a variety of
delicious local organic and natural
dairy products
~
some of which is from
re-emerging micro-dairies, farmed
fish from western Iowa); and
4). those that are grown and
processed here and that do have a
heritage basis but are commercially
produced (buffalo from northwest
Iowa, Amana ® meats, pork
tenderloins, Maidrite®, hybrid sweet
corn, soy nuts, etc.) though
sometimes prepared with artisan
methods (pork tenderloin).
Please refer to the “Visual Overview for Iowa
Place-based Foods” for ways to
classify foods in terms of
geographical,
ecological and cultural factors.
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How
can I do my own food research?
Finding
place-based foods is pretty straightforward
~
just think about the dishes that remind you
of a particular place or that bring back
memories of home or childhood. That’s a good
place to start. Make a list of the foods and
the places you can find them. If your focus
is on place-based foods as opposed to
heritage foods that can be found in a
variety of regions, make sure that the foods
are grown and/or processed in a particular
locale. Next step is to get out there and
talk to the people who make or grow the
foods, and tell your friends about them.
When I started
this research, I already had some ideas
about what might be Iowa place-based foods.
I asked colleagues what they thought and
revisited the topic with friends and
contacts from a variety of Iowa ethnic
groups known for particular food
specialties. The Department of Cultural
Affairs and the Leopold Center issued press
releases about the project. I gave public
presentations about this project
~
always asking
for leads. Various newsletters around the
state asked their membership to respond. And
we posted some surveys on the DCA website.
This all led to a variety of people
contacting me with their ideas about Iowa
foods.
The flavors of
Iowa derive from a variety of regional and
ethnic traditions. There are fish and
shellfish supplied by the state’s rivers and
lakes, the fruits, vegetables and meats
supplied by our farms, and game from the
flyways and woods. Iowans produce food for
community suppers, cafés, homes, holidays,
houses of worship, restaurants, farmers
markets, fairs, festivals, and so on.
Different groups that made Iowa their home
over the years have each added their own
distinct contribution to Iowa’s culinary
heritage.
As a
folklorist, I’m trained to interview people
about their traditions, and I especially
love asking people about their foods, from
everyday to holiday. I asked about foods
their parents and grandparents grew or
prepared, and I asked for the stories behind
those foods.
What really
helps is not being afraid to ask what seem
like stupid questions. Stupid questions
often get you the best and most complete
stories.
To get started yourself, look over the
kinds of questions I asked in my surveys
to collect information on
place-based foods
and
recipes.
For more
information on how to do
this kind of research.
American Folklife Center's Folklife &
Fieldwork
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Where can I buy place-based foods?
Many Iowa grocers
already carry Iowa food products. Ask your store manager where
a particular item may be located. If your store does not carry
the item you would like, request it.
Please see the following contact information for all food stories
covered on this website. Click here for a pdf with this information.
Ackerman Winery
4406 220th Trail
Amana, IA 52203
319.622.3279
319.622.3379
f: 319.622.6513
website
Jaarsma Bakery
727 Franklin Street
Pella IA 50219
641.628.2940
fax: 641.628.9148
e-mail for sales
website
Vander Ploeg Bakery
711 Franklin Street
Pella IA 50219
641.628.2293
fax: 641.628.4772
e-mail for sales
website
K&K
Tiny but Mighty Popcorn
Gene Mealhow
3282 62nd Street
Shellsburg, IA
319.436.2119
800.330.IOWA
website
Maasdam Sorghum Mills
(sorghum syrup)
6495 E. 132nd St. S.
Lynnville, Iowa 50153
641.594.4369
Fax: 641.594.4368
e-mail
website
Maytag Dairy
Farms
PO Box 806
Newton, IA 50208
641.792.1133
800.247.2458
f: 641.792.1567
website
Gary Schoening
204
Harolds Drive
Glenwood, IA 51534
e-mail
Remsen Processing Center
230 S. Washington
Remsen, Iowa
712.786.1197
e-mail
website
Red Fern Farm
Tom
Wahl
13882 "I" Avenue
Wapello, IA 52653
319.729.5905
e-mail
website
Suburban Restaurant
Suzy Lyons & Diane
Cox
17029 Highway 69
5
Miles N. of Ames, IA
at
the Gilbert corner
515.232.3135
website