The media can be very responsive to news releases if you provide them the basic information of what they need to know. The less “digging” they have to do, the more responsive they’ll be to your story. Although few newspapers will run a news release verbatim, at least they will have the accurate facts of your story right there in black and white.
If you need some help crafting your news release, please see the sample below for guidance.
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(Put news release on letterhead or regular paper with
your logo at the top.)
FOR IMMEDIATE RELEASE
November 1, 2005
Contact: Jennifer Doe, 515.555.9003, Jennifer.Doe@myorganization.org
(HEADLINE -24 pt type or larger)
Local Community College Presents Shirley Jones Christmas Show
YOUR TOWN—(Lead sentence) The Mason City Foundation and NIACC Performing Arts Series proudly present Miss Shirley Jones Christmas Show, a wonderful evening with holiday cheer for the whole family. (Details) She’ll take the North Iowa Community Auditorium stage on Saturday, November 30, at 8:00 p.m. Tickets are on sale now and cost $30 in advance and $35 at the door.
(One or two paragraphs about the event/project.) The North Iowa Choral Society, directed by NIACC Vocal Music Director Jayson Ryner, will perform several pieces with Ms. Jones. Local musicians will provide instrumental music for the performance.
(How to get tickets, if applicable.) For tickets to Miss Jones Christmas Show, call the NIACC Box Office at 1-888-GO NIACC, ext. 4188.
(List sponsors.) The NIACC Performing Arts Series is sponsored by the Iowa Arts Council, the National Endowment for the Arts, and the Heartland Arts Fund.
(If you’re a public museum or venue list hours of operation in last paragraph, include “For more information”.) For more information, contact Jennifer Doe, executive director, at 515.555.9003 or by e-mail at Jennifer.Doe@myorganization.org.
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